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Ekoma + Klaviyo

Klaviyo is a growth marketing platform created for online businesses — featuring powerful marketing automation and a revenue-driving email platform. Klaviyo helps brands understand their customers and build unlimited, real, quality relationships.

Ekoma’s integration with Klaviyo synchronizes your customers’ data (points balance, referral link, birthday, and more). In addition, it allows you to handle all of your Ekoma’s email communication via their metrics system.

In this article, you will learn how to activate your Klaviyo application and get the best out of it!

Ekoma's Integration with Klaviyo

Ekoma’s emailing system is very simple. It notifies your customers with an email every time they earn rewards. Even though the design will match the widget your designed, the content of this email is not customizable. Therefore, since It can be a problem for some of you, we decided to work with some of the most used email marketing platforms on the market. 

Linking Klaviyo with Ekoma is very simple. Visit the Applications page and visit the marketplace (If you are not using any application yet, clicking on Applications will directly send you to the marketplace).

The Klaviyo card will display information about what it does.

In addition to the information, you will find, underneath, the price of the application that will vary depending on the plan you are using. Finally, click on the to start the installation. Once you accepted the update of payment subscription, you can move on to setting up your account.

Note: Klaviyo’s integration is not available on our free tier.

Klaviyo Ekoma API Key

API Key & Set up

To set up your account, Ekoma requires you to provide a public API Key generated in your Klaviyo account.

If you don’t know how to generate a public API Key?
Klavyio has an extensive article for you!

Once you have your public API key, save it in Ekoma. The installation process can then begin:

  • Creation of the metrics in your Klaviyo account
  • Synchronization of your customer’s information (point balance, referral link, VIP tier and birthday)

Wonder how the metric flow works on Klaviyo?
Check out this great article to understand and master this this flow.

Note: If you need to re-synchronize your metrics because some are missing, simply click on the Synchronize Metrics button.

Create tailored email and rock your communication

Now that you set up Klaviyo with Ekoma, you can customize your emails tailored to your audience. Each metric event is loaded with its own attributes such as:

customer note, date of creation, event display name, and rewards!

How to use these attributes in my emails?

If you are not familiar with Klaviyo’s way to use event data in your emails, Klaviyo has a great article about this as well.
As mentioned previously, each metric event comes with attributes provided by Ekoma. An example of payload would be like:

  "customer_note": "I am a note",
  "created_at": "2019-09-17T23:33:40.217Z",
  "title": "Facebook Share",
  "reward_quantity_0": 200,
  "reward_name_0": "points"

// You can use these attributes in your email like this
{{event.customer_note}}, {{event.reward_quantity_0}}, etc...

Reward quantity and reward name are both suffixed by an iterative integer. This happens because Ekoma allows you to offer more than one reward for each action on your loyalty, referral, and VIP program. For example: if your action offers two rewards, your metrics data will look like this:

  "customer_note": "I am a note",
  "created_at": "2019-09-17T23:33:40.217Z",
  "title": "Facebook Share",
  "reward_quantity_0": 200,
  "reward_name_0": "points",
  "reward_quantity_1": 1,
  "reward_name_1": "$5 off discount"

// You can use these attributes in your email like this
{{event.customer_note}}, {{event.reward_quantity_0}}, {{event.reward_quantity_1}}, etc...


klaviyo ekoma success

You can now create tailored content for your customers to maximize their engagement!

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