Loyalty Program
Loyalty Program's Rewards
When it comes to loyalty program, rewards diversity is key for your customers. They all have different needs and covering them is a big part of making them feel appreciated.
We have created for you 3 rewards to get you started:
- $5 off discount with a value of 500 points
- $10 off discount with a value of 1000 points
- $25 off discount with a value of 2500 points
Note: You can always delete these rewards and create new ones but keep in mind: Simplicity and clarity are also fundamental for an efficient loyalty program.
Pick from a wide variety of rewards including:
- Fixed Amount Discounts
(expressed in your store’s currency) - Percentage Discounts
- Free Gift
- Free Shipping
Customize your rewards in ways that support your brand and your customers. Rewards are great ways to make customers feel valued and important. When your customers are satisfied, they are likely to want to support your brand over your competitors.
If you are curious about how our reward system works,
we wrote this article for you
Note: By default, Ekoma creates a 100 points for 1$ spent ratio on your store.
Feel free to change it to something more suitable for your brand and community
Ask your customers what rewards they would like.
Use polls, social media posts and mailing lists to receive feedback on their preferences.
Leverage your community to serve them better.
Loyalty Program's Widget
Customize your display so that it supports your brand. Use special colors, images, phrasing and other details to make it your own. Ekoma even gives you the ability to reposition your widget!
Not only does this help market your brand, it also makes your store’s user experience even better. Customers love to see colors and design that complement each other. We recommend keeping your design simple and consistent!
You’ll have access to the design of the following widget features:
Logo
Customize your widget with your brand logo both in the launcher and the card. Often customers feel that a pop-up on a store can be intrusive. By branding the launcher and the card with your logo, you will create consistency in your design which will help customers to participate in your reward program.
Greetings & Texts
Ekoma was designed to provide freedom of creation to the store owners. Most of the texts on the widget are editable and translatable (English, Spanish, French, Deutsch, …).
Colors & Branding
A widget is only as good as its branding. Customize everything from the positioning of the widget in the page, the background color or image, to the colors of the texts and buttons and many other options.
If you are looking for resources, Hubspot has a very good beginner guide to building a customer loyalty program
Branded images make you immediately recognizable to your customers
Use brand photography and logos to make your store stand out.
Communication
Above all, this is the golden nugget of this article:
Communicate effectively to your advocates about your referral program and make sure they know you have one!
